With the explosion of social media and digital marketing in recent years, many businesses have expressed frustration at just how fast the pace of change is. So, in an effort to support the veterinary profession, Veterinary Business Development (VBD) is delivering two presentations at BSAVA Congress to help empower practices when it comes to digital marketing.
Each presentation will run daily from 5 to 7 April 2018 as part of the industry-led exhibitor stream at the Premier Lounge at Arena Birmingham.
Your VIP guide to growing your practice with social media
The first session will offer a focus on social media – both organic and paid. It will be delivered by VBD digital marketing assistant Amelia Costanzo, who brings with her a wealth of experience from working on client campaigns.
Synopsis
Social media use is booming across the UK, but is your practice taking advantage of the benefits it has to offer?
Is social media a viable business channel or a luxury busy practices don’t have the time to indulge in?
Amelia will discuss:
- which social media platforms you should be using
- whether a perfect time or day to post that attracts more engagement exists
- the organic and paid options you can take advantage of
- free tools for making social media management simple and painless
Amelia will explain, with proven tips and techniques, how you can use social media to grow your practice and increase loyalty among existing clients, while reaching new audiences.
Why you should attend this talk
If you would like to grow your practice’s social media presence in a simple and streamlined manner, this is the talk for you.
We know veterinary professionals are time-poor and are constantly having to make decisions that impact on animals’ lives. Many just don’t have the time to sit down and use Facebook or Twitter for an hour a day, which is why we’ve geared this talk towards offering quick, effective tips that can be actioned within a few minutes.
When?
- 5 April – 10am-10:45am
- 6 April – 3:30pm-4:15pm
- 7 April – 10am-10:45am
Find Amelia’s profile on LinkedIn.
Digital marketing blueprint – your ‘need to know’ guide
The second talk is by VBD digital marketing manager Hamzah Malik. Hamzah ensures his finger is always on the pulse, and has been growing businesses online since the age of 17. He brings with him both commercial and B2B experience, and has first-hand experience of techniques that are tried and tested in delivering results.
Synopsis
The world of digital marketing is rife with buzzwords, with new trends emerging every week. Hamzah cuts through the clutter and explains how to use digital marketing to reach new audiences, increase loyalty and boost exposure for your practice.
Points covered will include:
- the template you can use to instantly improve your digital presence
- how to use Google to get new customers and outmanoeuvre the competition
- the secret formula to ensuring your veterinary practice dominates locally
- how to use cutting-edge tools to automate elements of your digital marketing
- how to use your website to generate new customers on a daily basis
All tips are simple, proven and effective.
Why you should attend this talk
If you’re serious about growing your practice‘s digital presence and dominating the competition, this is the talk for you.
All tips are designed with the busy veterinary professional in mind, so there are some “quick wins” that will move the needle for you online very quickly.
The aim of this talk is to deliver you return on investment – any effort you put into your digital presence following this presentation will boost exposure locally or bring in new clients for you.
When?
- 5 April – 3:30pm-4:15pm
- 6 April – 10am-10:45am
- 7 April – 3:30pm-4:15pm
Find Hamzah’s profile on LinkedIn.
Check back here after the talks to download your exclusive guides and get copies of the presentations.